

Ford Motor Company’s President of the Americas Mark Fields Made a comment about the new 2010 Ford Taurus last month saying that is was going to be like 1986 all over again with the new Taurus. Go back to the Reagan days when the original Taurus debuted. Not only was it a very unique aerodynamic design for a mid size sedan in those days, it was a great value compared to the competition.
In the 1990s the Taurus went on to become the best selling passenger car in the U.S. It had a 21 year run until late 2006 when the final Taurus rolled off the assembly line in Hapeville, Ga.
Alan Mulally came in as CEO and one of his first actions at Ford was to resurrect the Taurus name. Ford's new large sedan, the Five Hundred was then changed to Taurus. The new 2010 Taurus has been completely redesigned, and Ford hopes all these changes to the exterior, interior, platform and power train will add up to a full-size car worthy of the Taurus name that's crammed with all the best technology and state-of-the-art engines.
Ford has been able to totally redesign the Taurus for 2010 in a very short amount of time. The new front end is marked by the latest interpretation of Ford's three-bar grille. There are still three bars, but they're much thinner with the top and bottom ones framing the grille. There are now also two additional bars in there that are perforated with little holes.
The new Taurus' rear end has been changed just as drastically as the rest of the car. In fact, most people won't be able to recognize the Taurus from the rear at first glance. The top of the trunk is taller and flows back into a raised bit of sheet metal forming a little ducktail spoiler.
The interior of the 2010 Taurus is even more a departure from the past than the exterior. The biggest difference is the new center stack that flows away from the dash at a very shallow angle, almost like in a low-slung supercar. The center console also sits higher, so each front seat passenger is cordoned off in their own compartment.
Powering the Taurus will be 3.5L Duratec V6 producing 263 hp and 249 lb-ft of torque. Ford has confirmed that a twin-turbo, direct-injected EcoBoost 3.5L V6 is on its way, but hasn't specified availability yet. That engine will produce big V8 power, somewhere in the range of 350 horsepower, and is expected to return decent fuel economy for a full-size car.
The 2010 Taurus is a large car that competes with other big front-, rear- and all-wheel-drive sedans, vehicles like the Toyota Avalon, Nissan Maxima, Chrysler 300 and Pontiac G8. And best of all – the 2010 Taurus will have the same $25,995 base price as the 2009 model. Great move by ford and this is a great car!
For more info on pricing and information go to The Ultimate Auto Advisor.
In the 1990s the Taurus went on to become the best selling passenger car in the U.S. It had a 21 year run until late 2006 when the final Taurus rolled off the assembly line in Hapeville, Ga.
Alan Mulally came in as CEO and one of his first actions at Ford was to resurrect the Taurus name. Ford's new large sedan, the Five Hundred was then changed to Taurus. The new 2010 Taurus has been completely redesigned, and Ford hopes all these changes to the exterior, interior, platform and power train will add up to a full-size car worthy of the Taurus name that's crammed with all the best technology and state-of-the-art engines.
Ford has been able to totally redesign the Taurus for 2010 in a very short amount of time. The new front end is marked by the latest interpretation of Ford's three-bar grille. There are still three bars, but they're much thinner with the top and bottom ones framing the grille. There are now also two additional bars in there that are perforated with little holes.
The new Taurus' rear end has been changed just as drastically as the rest of the car. In fact, most people won't be able to recognize the Taurus from the rear at first glance. The top of the trunk is taller and flows back into a raised bit of sheet metal forming a little ducktail spoiler.
The interior of the 2010 Taurus is even more a departure from the past than the exterior. The biggest difference is the new center stack that flows away from the dash at a very shallow angle, almost like in a low-slung supercar. The center console also sits higher, so each front seat passenger is cordoned off in their own compartment.
Powering the Taurus will be 3.5L Duratec V6 producing 263 hp and 249 lb-ft of torque. Ford has confirmed that a twin-turbo, direct-injected EcoBoost 3.5L V6 is on its way, but hasn't specified availability yet. That engine will produce big V8 power, somewhere in the range of 350 horsepower, and is expected to return decent fuel economy for a full-size car.
The 2010 Taurus is a large car that competes with other big front-, rear- and all-wheel-drive sedans, vehicles like the Toyota Avalon, Nissan Maxima, Chrysler 300 and Pontiac G8. And best of all – the 2010 Taurus will have the same $25,995 base price as the 2009 model. Great move by ford and this is a great car!
For more info on pricing and information go to The Ultimate Auto Advisor.
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